The Metamorphosis Essay :: essays research papers

The Metamorphosis by Franz Kafka   Ã‚  Ã‚  Ã‚  Ã‚  From this story, I inferred that suffering is a necessary component of a healthy mind. Every member of the Samsa family experiences this suffering and their spirit and will are awakened by it. They all undergo a painful metamorphosis, Gregor's being the most dramatic. The complacent relationship between Gregor and his family is shattered one morning and their roles are basically reversed.   Ã‚  Ã‚  Ã‚  Ã‚  To feel an obligation to an unpleasant task and to have others depend on you is to have a sense of purpose. It is a basic human need that makes one feel venerable and deserving. The most glaring evidence for this theory is the tradition of serving one's country in the military, which Gregor has done. Self-sacrifice and hard work are what enable us to look people in the eye.   Ã‚  Ã‚  Ã‚  Ã‚  It is this need which was Gregor's motivation for trudging on through a job which he despises. He is like a bottom-feeder for other people's love and respect. He maintains a spark of real intimacy for his sister, which later surfaces when he hears her playing the violin to the guests. At that moment he realizes what he has been starving for as he plays out in his mind the fantasy of keeping her in his room, having her play to him, kissing her, and telling her his plans of sending her to a music school. This gaining of Grete's love and appreciation is the reward Gregor feels he has earned through his suffering. When he hears his family's decision that he is in no way a human being and must be gotten rid of, he realises that his hope will never be realised. He dies alone shortly after this, as if he is giving up.   Ã‚  Ã‚  Ã‚  Ã‚  It is this way of life which each member of Gregor's family fights to attain. His father, after becoming basically an invalid through five years of inactivity, quickly becomes strong and capable through his new job. He clings to this new responsibility, wearing his uniform constantly. He even sleeps in it 'in extreme discomfort, and yet quite peacefully.'; Gregor's mother did most of the house work and 'great piles of sewing.'; Grete became the one to take care of Gregor. Even though she soon started to despise this job, it was still very important to her. She becomes very upset at her mother for trying to clean Gregor's room, taking that responsibility away from Grete.

The Lakefront Essay -- Descriptive Essay Examples, Observation

The Lakefront    Have you ever been to a place that you did not want to leave? This is the way I feel when I go to the lakefront. This is one of the most beautiful places that I have ever been. At night you can almost reach out and touch the stars and the sound of the water splashing is so peaceful.    I have many fond memories about the lakefront, it is the place where I can just get away and think. I have been to the lakefront thousands of times and every time is a different experience weather I am with my friends or if I go alone. When I was younger my mother would take me on the lakefront and I would play on the swings and the slides, little did I know my mother used to take me out so I could exert energy so I could get tired and she could put me to sleep.    I remember early mornings my dad would wake me up to go fishing on the lakefront and we would sit and listen to birds chirping and watch the boats passing. It seemed like we would never catch anything, but the time was never wasted. Every year we have our family reunion on the lakefront, there is...

Homosexuality in Football Essay

Chapter One: Introduction: Addressing Homophobia in Football * Introduction should just give a brief idea of what work is going to be about so not much detail * Outline your argument – footballers affect society so a lack of homosexual players is also bound to affect the way it is portrayed * Talk about the problems surrounding football – i.e. racism, sexism. What is different about homophobia? * Why is homophobia a problem in football? Why is it taboo? * Talk about programmes enforced to help combat it; i.e. just mention Stonewall, different programmes etc * Outline the different chapters you will be writing in the diss: i.e. I will be looking at (describe chapter 2) Only needs to be a page long, maybe a little longer. Basically outline your argument and refer back to your question, mention problems in football – why homophobia is taboo / big problem, talk about programmes (briefly) and then outline what you’ll be talking about in each chapter. FINALLY sa y at the end what you hope to conclude – i.e. homophobia is a big problem, it does affect society, what can be done? I intend to explore homosexuality within the footballing world, and how, if at all, its representative’s views on it affect those of societies. Football is Britain’s national sport, engrained into every aspect of our culture, and as such players are role models that transcend all classes, colours and creeds; so why do such a minute percentage feel it is a safe environment in which to be openly homosexual? Are the individuals involved simply inherently homophobic, or are there more deep-rooted explanations? I will be looking in chapter two at masculinity and where homosexuality lies within it, focusing particularly on the theories surrounding footballs role in reproducing a hegemonic masculine environment. Over the last 20-30 years it has become more fashionable to explore the varying moulds of masculinity, and I will observe footballs relationship with these developments. The differences on and off the pitch are also of relevance, and can be scrutinised easily due to th e massive interest in, and thus coverage of, footballing culture. Chapter three explores possible reasons behind the lack of openly homosexual professional footballers today and throughout history, primarily using player interviews and concentrating on the case of Justin Fashanu, the first professional British player to reveal their homosexuality to the public. I will also discuss the issue as an international problem, which is not isolated to Britain and the Premier League. Finally, an evaluation of footballers as role models in our culture at present forms the basis of chapter four – how exactly do their views affect society’s’? ADD IN WHEN WRITTEN CHAPTER The industry has managed to overcome various other serious issues, such as racism and sexism, so what is it doing to combat homophobia? Since many efforts by the F.A. to address homophobia have been deemed superficial, does the F.A. even consider it as serious a problem as the aforementioned problems? The Stonewall organisation in particular has completed extensive research into the issues surrounding homophobia in football, interviewing players and fans alike, and even setting up the first gay football club. How successful has this been in drawing attention to the problem so clearly rife in the modern game, and what else can be done to encourage the changes so desperately required to come into fruition? I hope to discover through my research the extent to which homophobia runs in football, and by whom it is considered a problem. I am also intrigued to see how the public perceive the current situation, and how it alongside general footballing culture has influenced them, if at all.

Cultural Misunderstanding Essay

Nowadays, with the development of modern technology, the world tends to be a global village. It is quite convenient to contact people from other countries by telephone, fax or on the internet. Therefore, firms get more opportunities to sell their products overseas. However, as we all know, different countries have their own unique cultures. Hofstede who is a pioneer of comparative intercultural research describes culture as â€Å"the collective programming of the mind which distinguishes the members of one category of people from another† (Henk, Joseph Soeters and Peter Ester 2004,34). Owing to diverse company management, languages as well as customs, cultural conflict will arise from communication between people of different cultural backgrounds. This essay tries to present the main elements of cultural misunderstanding during cross cultural business and then find some effective ways to avoid or mitigate those problems. Different cultures make the world diversified. However, unfortunately, it also causes some negative effects on international business, which can lead to misunderstanding, confusion even anger. It usually appears in following aspects: 1). Misunderstandings based on power distance: According to Gallois and Callan(1997,28 ), â€Å"the distance† between a manager and subordinate can be considered as to extent to which employees can agree with their bosses or managers. It has two different styles: high distance and low distance. High power distance culture is usually found in some oriental countries, especially in Japan, Korea and China. Superiors seem to be entitled to more privileges. They are the centre of the whole company, their status (based on age, experience, or position) gives them the right to tell others what to do, and subordinates always esteem the managers. On the other hand, in western countries, an employee can have different opinions to his/her boss and can discuss problems with their manager face-to-face. Actually, deference of power in low power distance is based on knowledge and experience, rather than status or position alone (Gallois and Callan, 1997,28). Because of the different realization of power distance, conflict and misunderstanding must emerge when two or more who come from different power distance cultures work together. In this situation, managers of  multinational companies must pay attention to the clashes and be aware of the difference of cultures. The manager should know how to let those employees work together harmoniously and cooperatively. 2). Misunderstandings based on language: As the medium of information, language is used to express ideas, thoughts, and beliefs. Different nations use different languages, so there will be loss or misunderstanding during communication. For instance, in some countries, people like using implicit words, which are hard for foreigners to understand. It will cause big problems in cross-cultural negotiations. Language-based misunderstandings will happen, even with two native speakers of the same language, but from different dialect groups or social classes, communicating, because of accent, slang or technical terms. What’s more, according to Gallois and Callan (1997, 7), language is also associated with non-verbal communication, which includes gestures, body language, eye contact and some types of non-verbal behavior are used based on the user’s culture. Therefore, it is common that similar gestures will have different meanings in different countries. Thus, the non-verbal channel is another contributor of misunderstanding. For example, an Indian shaking his/her head means â€Å"yes† instead of â€Å"no†! In order to reduce language-based misunderstanding, overseas sellers should follow the â€Å"customer orientation† principle and do business in the customer’s language and communication style. In other words, it is essential to pay extra attention to the communication process, even if it takes more time. 3). Misunderstandings based on social rules. Social rules are defined as â€Å"shared expectations about the behavior that should and should not occur in specific social situations† (Gallois and Callan,1997,33). But the rules are different from one situation to another. Take punctuality as an example: we all know time is money, but when there is a conference, Germans usually arrive 5 minutes before the start and Spanish people will be late for 15 minutes late. However, in their mind they are both on time. Furthermore, when Western people converse with each other, the usual distances are between 0.5 and 1 meter. However, in China, the distance is much less, especially in a restaurant when people’s bodies will touch very closely.  Some Westerners feel uncomfortable in that situation. In a word, to keep an open mind about other people’s social rules and respect for those rules is very necessary. â€Å"When in Rome, do as the Romans do†. From what has been discussed before, cultural conflicts are inevitable during cross-cultural business, due to differences in company management, language, attitude toward times, social behavior, etc.. People are not all the same under the skin. As a professional business person, he/she should be willing to learn other nations’ cultures and keep an open mind, and adapt himself/herself to fit into the business environment in order to get the best achievement in business. References: Gallois,C and V.Callan (1997) Communication and Culture. JOHN WILEY&SONS Vinken,H, Joseph Soeters and Peter Ester(2004) Comparing Culture Dimensions of Culture in a Comparative Perspective. BRILL The Content of Intercultural Communication http://www.ahtvu.ah.cn/jxcl/zhykch/1107/supplementary%20reading2htm 25/01/2006

How effectively do the functional areas in Lex Transfleet work together Essay

Marketing and sales function Purpose of the marketing function: the marketing function makes sure that they are getting the right product to the right people at the right price. Crucial to the success of Lex Transfleet or any business. One of the objectives of Lex Transfleet is to To carry out research to improve its products and services. Lex Transfleet should make sure of the following: Product – finding out and producing what the customer’s wants, for example what van or truck rental services the customers need. Lex Transfleet will carry out research to find out what the customers want and what demand there is for that service and they will try to fulfil that so that they have more customers who are interested in their services. Price – Fixing the price at which the customers will buy the product so that when the customers are interested in the products and different services they will want to know how much money they will be giving for this product or service and it will be easier for Lex Transfleet as they will know the price for this because they have already set it. Promotion – Deciding how they are going to promote their product using advertising, publicity and special offers and when Lex Transfleet does this they will attract more customers and their company will get more famous. Place – This is where the sales function comes in, the sales function will help Lex Transfleet decide on where and how they are going to sell the product; whether it is locally, nationally, over the phone or the internet. I think they work quiet affectively together because they share an improvement which means they get each others opinions on how to change things to make them better. Sales is the last part of the marketing strategy which means to sell the product after the prices, promoting, places and products are all don’t and updated so the customers will be satisfied knowing that Lex Transfleet is giving them a good secure and safe product it is important that these things are accurate because they are the main reason the business is up and running without them there is no business. Products and the Customers Lex Transfleet will need to get to know their customer and what the customer wants for example a customer will want to hire out a truck but for that Lex Transfleet will need to know what kind of a truck or van that is an check if they do them type of trucks. A customer – a customer is a person who buys a product for e.g. someone comes to Lex Transfleet and hires out a truck the person who hires it is the customer. A consumer – Is the person that uses the product for example if a truck is hired out for someone else to drive it he/she is then known as the consumer. Consumer types: The market is made up of different types of consumers as it has different segments trying to sell the product to everyone will not work for example selling expensive products to poor people. Consumers can be classified by: Age Gender Wealth and income Geographical area Lifestyle (fashion and taste) Lex Transfleet carries out a research into people, businesses and the governments to find out what type of vans, trucks and services they require. They link this with the finance function to get finance to carry out the research and advertising. They also link this with the Human resources to get the employees as they recruit and select people and researchers to carry out the research and get HR to train them for example induction training. The wages are paid by the finance function to pay for researchers and this means it is then auditable because it is recorded and so all the functional areas can work together to meet the aims and objectives effectively. Market research involves field (primary) and desk (secondary) research: Primary research – this involves communicating directly with the consumer to find out what they exactly it is that they need. Lex Transfleet carry out questionnaires and they invite customers to their business to interview them and this is what helps them with their research to meet there customers needs better. Lex Transfleet can also give loyalty cards which records every item bought by the customer. Secondary Research: Involves publish material for example reference books, statistics and marketing reports by specialist companies. This allows the marketing and sales department to find out information about consumers income and expenditure. Government publications also have information about spending, population changes, household information and family income. Pricing The price of the truck rental service needs to be fixed in Lex Transfleet and the reason for this is because Lex Transfleet wants to: Make profit – Lex Transfleet wants to cover the cost of it trucks so it does not make a loss in the business. Beating competition – Lex Transfleet will want other businesses to rent the trucks from them instead of competitors by keeping prices low and maximising sales which will attract more customers to come and buy trucks and other services from them. Providing a quality product or service – Lex Transfleet will need to make sure it is not undercharging for its services and products because customer will pay high prices for better products so this also means they will not have any loss in the profit. Lex Transfleet has also changed its name to RAC plc as it is branded and it will attract more customers. Promoting the product The Promotion Process involves the following which Lex Transfleet does: Advertising – informing the public or other businesses about Lex Transfleets products and services, e.g. they use the internet, newspapers. Branding – Lex Transfleet makes sure they create an image of the product or service in an attractive way Lex Transfleet has changed it name recently to ‘RAC’. Having a logo to and image to persuade customers to use them. Packaging – Lex Transfleet presents the product in an attractive way so the trucks have M.O.T and are safe and practical to use. Publicity – in the media which mean special promotions and sponsor which Lex Transfleet have on their website. Lex Transfleet have had good publicity in the news paper and press so get positive image. Give special offers to big companies who rent lots of trucks and for longer. They do have a website which they are on http://www.lvl.co.uk/vans/van_info/lex_transfleet.php giving promotion to subscribe to a van and light truck magazine. Place Involves selling the product for example selling the vans and truck rental services all over the U.K and they have a website which can attract customers. Lex Transfleet sell truck rental services directly to the customer which is safe. Lex Transfleet will give customers a quote through their internet using online bookings or emailing them and over the phone. Lex Transfleet uses telesales for selling to the customer over the phone so they will need call centre staff. Direct mail which Lex Transfleet uses to send their brochures out the businesses. E-commerce Lex Transfleet sell their services over the internet through their website you have to email them first to get a quote Lex Transfleet uses ICT in the marketing and sales function for: advertising and website, keeping customer’s profiles on the system, online marketing and also finding out research on their competitors by looking at the internet and other websites. Human Resources Function Purpose of the human resources function: Deals with hiring, firing and well being of the staff and all other functions for example sales and marketing, administration and finance ect. So it can run effectively. In Lex Transfleet they will need to deal with: Recruitment of staff which means that Lex Transfleet will need to be advertising vacancies liaise with finance for costs and payment, how many people to recruit. Disciplining and dismissing staff in other functions to run smoothly and to reduce costs. Training and development and promoting of staff which will liaise with finance for cost of training and other functional areas to check who needs training for example in Lex Transfleet induction and health and safety or other courses are taken place for this and if someone is in the sales and marketing function they will need training to do the job properly. Maintaining good working conditions of the staff and Health and safety in Lex Transfleet. Looking after employee and the business relationship and liaising with other functional areas like sales and marketing to find out how well the staff in Lex Transfleet are doing and rewarding staff by giving pay rises and liaise with finance about budget to give pay rises. Dealing with employee organisation for example the trade unions. The employees and the business have rights and responsibilities and Human Resources have to deal with this and make sure staff is aware of this in Lex Transfleet. Interest of employees protected by the trade union and by staff associations and also the rights of the employees protected by the employment laws liaise functional areas to make sure there is a safe working environment in Lex Transfleet. Everything is recorded so the employee will know if they have made any mistakes and need to improve or they have met their needs. Operations and management function Purpose of the management function: This function transforms the business resources into products and services for example operations which is the production of a goods or service. Land machinery – Lex Transfleet needs to find land, offices, call centres, machinery or equipment required and need to get information from other functions to get the right amount. Machinery equipment – Lex Transfleet has software, computers, photocopiers which the business needs. People who work there and for the business – call centre staff, mangers, supervisors, operator’s consultants, accountants, specialists, solicitors. Materials and stock used by the business – trucks that are brought, truck parts, stationary, computers, software. Factors of production Land – the offices , buildings Labour- the people who work there Capital –the money invested into the business Enterprise –the input of the entrepreneur The resources used by Lex Transfleet will have to be paid for. This results on costs for the business for example wages, rent, rates, materials, stock, electricity, phone bills all of these have to be dealt with the finance department. When operations in Lex Transfleet are trying to produce a product or service it will have to look at its costs to manufacture that item or service and it will have to make sure that the sales department will cover the day to day costs and the greater the added value the greater the possible profit. So the more money they get from sales and they take away that from the running cost they get profit. Efficiency and productivity Efficiency means – making the most for the resources for example good productivity by the staff and also the number of sales made by staff in Lex Transfleet or the number of calls taken by the employee. Some employees paid a bonus for selling more services and also to motivate them to make more sales for Lex Transfleet. Quality assurance – quality assurance is very important as it means more returns to the businesses. Quality control of a service or product is very important for feedback to the marketing department. Operation check with sales as they monitor the calls and make sure the quality of service is very good. Sales liaise with Human Resources to give training to customers in Lex Transfleet. Operations liaise with Human resources to give training operation staff. Operations also monitor number of complaint and reasons for complaint to minimise this and improve services better by liaising with sales team to find out what their customer views are as they are in the front line and dealing with customers on a regular basis. Operations liaise with marketing to get information about customer demand, competitor information and lots more. Operations also check with sales function to check which items/services are selling more to make decision about producing more or less of these goods or services and then contacting the marketing function to either advertise more or less. Operations will liaise with finance to buy more or less to expand and liaise with Hr to get more staff. Finance Function Purpose of the finance function: To control inflow and outflow of money in the business and is also closely involved in the production of goods or services and links in with other functions of the business and senior management. Finance department Other functional areas Sales of products have to be recorded Sales Cost relating to the production have to be recorded Money has to be raised for producing the services and products (sales staff, trucks, offices) Operations/production Bills have to be paid Administration Wages have to paid Human resources Accounts have to be kept to calculate profit and loss All departments above Financial planning reports have to prepared Senior management In Lex Transfleet the finance department looks like this the table below shows this as the finance director. Finance director Financial accounting Costing and budgeting Managing finance Payroll Recording transactions Keeping accounts Preparing reports for the senior management Working out the cost of the product and services. Interpreting past costs and income Setting targets for cost and income Working out what resources are needed Raising capital and loan to finance the resources Rescoring hours worked by employees Calculating pay and deducting tax Financial accounting All transactions have to be recorded. Sales of the products and services from the sales department so they are auditable as they are recorded. Purchases made for stock or material from the operations department again so it’s recorded. Each type of expense for example electricity, bill rent, and wages are from the administration department. Wages is the information collected from the Human resources function so employees are paid on time and correct. Debtors are people who owe the business money for example the customers who have brought a product and still haven’t given the money for it. Creditors are people whom the business owes money for example if Lex Transfleet has brought something from somewhere e.g. a truck then they owe the money to the suppliers if they haven’t yet paid for it. Accounting ICT used to records all the transaction and special accounting software used to records wages. Financial statement is produced for management and this shows profit and loss and also, helps management monitor the main aims and objectives of the business the information on financial statements are on computer databases and so computers prepare the accounts automatically Finance produce 2 main accounts: Profit and loss shows sales figures form the sales functions, expenses from all functions and then can calculate the profit. The balance sheet shows how much the business owns and owes. Costing and budgeting this is how the function works together: Operations tell the finance of the cost of raw material purchased, for example trucks, tyres, equipment purchased by Lex Transfleet. The cost of paying the wages for the employees working for Lex Transfleet which the human resources function will let them know about. Other expenses such as: Bills which are the costs from administrations function. Electricity, water, rates, stationary are also in the administrations function. Advertising , promoting the business – sales and marketing function and they communicate with administration function so the suppliers are paid on time. The Finance function has to liaise with other functional areas to calculate the costs for making the product and service to ensure that there is a sufficient finance to cover the costs and also the business is making the most of efficient use of its resources. Budgeting Finance has to set budgets there are two kinds of budgets, a sales budget I used to forecast the income of the business from sales, and a production budget which is used to plan for the cost for producing the service for example cost for buying trucks and hiring people. Both Budgets will monitor the actual figures with forecasted and if the figures do not match for examples sales figures then they will liaise sales function to change their forecast or with marketing to advertise and promote the services better. Raising finance are the Long term finance needs which are used for investing in premises, trucks, machinery, computers and lots more, and theirs short term needs which is like buying stock for example trucks, paying bills, and paying wages. Finance has to raise money for the other functions such as marketing, sales, operation and administration to finance their expenditure so that the activities can takes place to meet Lex Transfleets aims and objectives. Payroll Works out pay and deduction of tax and national insurance of its employees and it gets it information from the Human Resources function and it is done by computers in Lex Transfleet as it is a large Plc and also uses computer payroll programmes as they are faster and very accurate., so the employees are happy as they will be being paid properly and accurately. Administration Function Purpose of the administration function: Administration is making sure that the right resources are in the right place at the right time. The administration function makes the business run smoothly and makes sure that: Paper in the photocopiers Paper in the loo Premises are safe Telephone messages are passed on Administration and communication: Information and messages such as enquiries, orders, complaints from external sources. Callers with or without appointment will call in and different functions will communicate with each their for the day to day running of the business these methods include paper, documents, telephone, fact, internal email and meeting. If finance needs to meet with operation function to make decisions the administration function will arrange it for example if a customer wants a meeting with the sales team the administration function will arrange it. The marketing function is done by: Sales so that they get records of customers, finance so they get to process accounts and payroll. Opening and distributing post when it arrives to all other functions and collecting and stamping the post going out at the end if the day from all other functions. Operating and telephone switchboard which means transferring these calls to the relevant people in other functions. Dealing with callers to premises and directing them to the relevant functions. Designing and printing forms for all the different functions and also filling and database maintenance and making sure the premises are clean and secure: Cleaning can be outsourced in Lex Transfleet which means using external companies which come and carry this out so the place is clean and safe for employees and visitors.

Note Cards Essay Example | Topics and Well Written Essays - 500 words

Note Cards - Essay Example Paraphase: According to Hammond (2002) it will take until 2024 before Britain can attain the same staffing levels as Europe, thus existing staff are ridiculously overburdened. (as cited in Fleming, 2006) Paraphrase: that this shortage has resulted in almost twenty percent of Canadians having trouble locating a doctor, together with a lack of other health professionals such as radiologists, psychiatrists and obstetricians. He further stated that almost two thirds of family doctors are refusing or limiting new patients. (Fleming, 2006) Paraphrase: The lack of doctors and nurses in Canada is quickly reaching crisis point; in 2004, one hospital in Vancouver was forced to farm out almost a thousand patients because of a shortage of nurses and in 2006 another hospital had to cease all surgery for over a week because of a lack of nurses (Fleming, 2006). Paraphrase and quote: The lack of equipment in Britain has â€Å"reduced availability and eroded quality† and in Canada over fifty percent of equipment is outdated and only when it no longer functions, is it replaced (Fleming, 2006). Paraphrase: In Canada, doctors are not able to work properly because of inadequate availability time of operating rooms, and the limitations placed on the number of patients they can operate on means that those deemed not crucial often have to wait years before receiving surgery. (Fleming, 2006) Paraphrase: a study conducted by Alter, Naylor, Austin, Chan and Tu in 2003, wherein thirty percent more people living in Alberta were able to receive heart surgery than those living in Prince Edward Island. Another study undertaken by Pilote et al. in 2004, found that in Nova Scotia patients have to wait three weeks longer for heart surgery after a heart attack, than those living in Alberta. People living in the north of England are more liable to die of cancer then those living in the south of England; those living in the north are

Business Operation Training Research Paper Example | Topics and Well Written Essays - 1000 words

Business Operation Training - Research Paper Example In essence, a vision statement indicates the future of the company while a mission statement demonstrates ways of achieving a predetermined future. A vision statement answers the questions ‘what,’ when,’ and ‘why’ whereas a mission statement answers the questions ‘how’ and the impact (Sabrautzki, 2010).   Henry Ford Health System has a simple vision statement that has one aim, which is to enhance the health of people. Its mission statements provide avenues through which the organization will achieve its vision. It entails transforming individual health of people in order to improve the overall health of society. On the other hand, The Coca-Cola Company has vision and mission statements that are more elaborate. In essence, the Coca-Cola Company has three objectives in its mission statement that will fulfill vision, which revolves around stakeholder satisfaction, high productivity, and betterment of the world. Fundamentally, the vision statements of the two companies are geared towards enhancing the lives of people across the globe although the Coca-Cola Company has a vision statement that transcends beyond its boundaries. Both business strategy and business model enable an organization to formulate the best ways of working towards its goals in order to gain competitive advantage in the market. Although they sound, the same, the two business terms differ in their applications and purpose. For example, the main purpose of a business strategy is to ensure that an organization achieves its long-term plans. On the other hand, a business model has the sole purpose of generating revenue for an organization and making sure that its profitability continues to rise (Mathur,  Mathur,  S. & Kenyon, 2012). Unlike a business model that is concerned with profitability issues, a business strategy deals majorly with the key resource issues. For example, an organization can adopt a strategy that will enable it to expand through the establishment of a new